So while the business case couldn’t be clearer, Apple and Google’s search algorithms don’t take that into account. In the last year, according to Appmagic data, Angry Birds 2 generated $80m in revenue the remade original, now known as Red’s First Flight on iOS, made just $800k.
It has been experimenting with store optimisation like this ever since the launch of Angry Birds 2 in 2015, due to its large legacy portfolio. The remake of the original is severely limited both in terms of content and monetisation, so Rovio has been testing ways to reduce the prominence of the game in on-store search results. Rovio’s statement from last week, posted on Twitter. understands that Rovio’s older, de-prioritised games are served so prominently in search results and elsewhere on the stores that Rovio has had to take matters into its own hands to guide players to the company’s newer, fuller-featured and more regularly updated games. The move has caused consternation for some, but what Rovio can’t say publicly is that this is partly Apple and Google’s fault.
So it’s no surprise that Rovio has deprioritised the remake of the original game, as announced last week. Angry Birds 2 has just passed $500m in lifetime revenue and 360m downloads since its July 2015 launch, according to Appmagic data.
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